The Project
Give cyber upstart an edgy new voice to stand out from the crowd. Using creative web copy to inject technical product messaging with dry wit that engages without distracting or getting in the way.
Vulcan
web copy, brand voice
The Strategy
Get Fix Done. Vulcan does more than help find cyber issues. It actually helps to fix them. This new strategy totally flips the paradigm. Now all we had to do was wake the industry up to this much better way.
The Results
From scrappy upstart to household name. Vulcan came in with a great product and team. But with their bold new brand, they soared to new heights. In just 18 months, they've become a true market leader.