The Project
Getting to the heart of the tech. Speaking to surgeons (a tough crowd) and communicating complex tech in an immediate, tangible way. Balancing rational and emotional appeals with sharp web copy and messaging.
Theator
web copy, brand voice, tagline
The Strategy
The Moments that Make the Surgeon. Theator's platform analyzes video from surgeries to give surgeon's real-time info about how best to proceed at key surgical moments. All about making this concept feel visceral and real.
The Results
Cutting through the noise. Following the rebrand, Theator announced a $15.5M raise. The new brand narrative and messaging drove the coverage and drummed up major industry buzz.