The Project
Speak to two markets at once. Align the interests of both insurers and drivers. Communicate complex benefits around a tough subject, in a fresh immediate way. Starting with copy that carried the show.
MDgo
web copy, brand voice, tagline
The Strategy
Save Drivers. Drive Savings. MDGo gives cars the ability to sense damage following an accident, and automatically alert both insurers and first responders. Both saving driver's lives, and driving savings for insurers.
The Results
Driving momentum. MDGo's new brand and category completely shifted the narrative. Fresh messaging acted as a force multiplier, accelerating their talks with leading automakers and insurers.