The Rise of the Nerds

Group 8A is a boutique consulting business jointly founded by Yoni Ellman and Eric Samson.

Our eccentric, irreverent way of approaching marketing ideas helped inspire a strategic experiment – the founders tasked me with making one of my “sweet decks” explaining an oddball marketing theory of ours.

The resulting deck, The Rise of the Nerds, was an instant sleeper hit and netted our small shop dozens of inquiries.

This initial success prompted Yoni and Eric to let me loose creating similar content during the bulk of my time.

Overall, 9 out of the 10 presentations I created were featured on the Slideshare homepage and they totaled over 150,000 impressions.